Why the Fish?
We here in Mendocino have a unique opportunity because of our contiguous wildlands and watersheds to bring the fish back up to the mountains. We can bring back the salmon. It's not just a dream, it's an opportunity.
All we need is each other to make it happen and a little help from the watershed restoration organizations. That's why 10% of all net profits go towards our local watershed restoration teams.
That's why the salmon are showcased, because we not only care about your own family and their health, but the health of our lands and our watersheds. We see how we are connected, we feel how we are connected, and we act like we are connected. Being a member of the Producers Guild is about supporting a shared dream of being able to steward our lands, drive as little as possible and create our markets.
Literally that's what we are going to do, is create markets all over the county showcasing our wares. No one is too small, but it is possible to be too big.